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BMW’s Vision Neue Klasse: A Fully Electric Concept Car

The Vision Neue Klasse is a Concept Car with Next-Generation iDrive Technology

The future of electric mobility looks brighter than ever with BMW’s latest unveiling — the Vision Neue Klasse. The Vision Neue Klasse is a fully-electric concept car boasts next-generation iDrive technology, which provides an interface between real and virtual worlds. The BMW Vision Neue Klasse was presented at Munich's IAA Mobility 2023 International Motor Show. This vehicle promises a seamless driving experience with innovative features that set it apart from others in the market. The BMW AG’s Chairman of the Board of Management, Oliver Zipse, described it as a car that combines electrification, digitalization, and circularity, which ensures that BMW stays ahead of the future.

Next-Generation iDrive Technology The BMW Vision Neue Klasse features the next-generation iDrive technology developed to provide drivers with a seamless and intuitive driving experience. A tremendous amount of time was devoted to enhancing and improving the driving experience for the driver and passengers. This new system comes with a large curved display that extends from the driver’s instrument panel to the center console, allowing the driver to access critical information and control various functions quickly. These will also be viewable by the passengers.

An advanced artificial intelligence (AI) system complements the iDrive technology, adding a voice-activated assistant feature and touch-free gesture control that allows drivers to interact with the car’s system without taking their eyes off the road.

Superior Design The BMW Vision Neue Klasse has a sleek and futuristic design that draws inspiration from the legendary BMW “Neue Klasse” models from the 1960s. The exterior design combines smooth curves with a minimalistic yet striking look. The car's interior boasts a luxurious appeal, with premium materials and top-notch craftsmanship evident in every inch. Even more important is the company’s focus on sustainability throughout the entire car’s build. The car’s seats feature a unique design with an intuitive control system allowing customized seat settings based on the passenger’s needs.

Enhanced Safety Features Safety is always a top priority for BMW, and the Vision Neue Klasse does not disappoint. The car is designed to detect and avoid potential hazards on the road while assisting the driver in critical situations. The Vision Neue Klasse comes equipped with an advanced camera system capable of 360-degree monitoring of the surroundings, ensuring the driver knows everything happening on the road. Additionally, the car has advanced driver assistance features such as lane departure warning, automatic braking, and adaptive cruise control that provide a smooth and relaxed driving experience.

Zero Emissions As a fully electric car, the BMW Vision Neue Klasse does not emit harmful emissions. With a high-capacity lithium-ion battery, the vehicle can travel over 600 kilometers after a full charge, making it perfect for long-distance travel. Additionally, the car supports fast charging technology, allowing the battery to recharge up to 80% in less than an hour.

Creating a Sustainable Future Beyond its cutting-edge design, advanced technology, and impressive performance, the BMW Vision Neue Klasse aligns with BMW’s goal of creating a sustainable future. The car was designed with circularity, using eco-friendly materials and production techniques that minimize waste and carbon emissions. Additionally, BMW has partnered with a group of renewable energy suppliers to ensure their cars are powered by green energy, further reducing their carbon footprint.


The BMW Vision Neue Klasse is an impressive feat of engineering from BMW, combining the latest electric vehicle technology with top-notch design and materials. Given this is a concept car, I can only imagine what the price of this vehicle will be. With its fully electric capabilities, advanced driver assistance features, and next-generation iDrive technology, the BMW Vision Neue Klasse is a game-changer for electric mobility, setting a new standard for future electric cars.

This car also represents BMW’s commitment to creating a sustainable future that minimizes waste, reduces emissions, and uses eco-friendly materials. As we move towards an increasingly electric future, the BMW Vision Neue Klasse is a flexible and sustainable option for those looking for a luxurious, eco-friendly, and seamless driving experience.


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