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BMW and TYDE Collaborate on the new Icon Foiling Watercraft

The Foiling Icon Electric Watercraft is more than a Luxury Shuttle

In a fusion of luxury, speed, and innovation, BMW has ventured into uncharted waters — quite literally — by unveiling The Icon, a jaw-dropping 13.15-meter (43ft) foiling watercraft, in collaboration with German tech start-up TYDE. This isn't your run-of-the-mill yacht; it's a bold statement at the intersection of cutting-edge design and maritime prowess. The inaugural showcase of The Icon at the prestigious Cannes Film Festival last year marked a significant juncture in the evolution of both the luxury yacht and tech industries, resonating with enthusiasts and visionaries globally.

The Foiling Icon Watercraft Unveiled at Cannes Film Festival

This majestic creation, unveiled amidst the glitz and glamour of the Côte d'Azur, truly lives up to its name. The vessel's sleek contours are accentuated by its foiling capabilities, promising an exhilarating experience for those aboard. The Icon is a vision in composite carbon fiber, effortlessly slicing through the water on its cutting-edge foils.

The grandeur of its presence at Cannes is a testament to its appeal to the world's most discerning clientele. But it's not just about aesthetics — the craftsmanship and technology onboard are a sight to behold. The Cannes debut provided a coveted glance at the forefront of naval design. The watercraft's highly advanced hydrofoil system is set to redefine the luxury and sports vessel landscape, promising unparalleled efficiency and an undisturbed cruise experience, which is a rarity even among the opulent yachts that grace the French Riviera.


The Icon foiling watercraft is an impressive means of transport powered by two 100kW electric motors. It will zip along efficiently and quietly with a top speed of 33 knots (38mph) and a typical cruising speed of 24 knots (28mph). The hydrofoil design enhances the vessel's performance, reduces drag, and improves stability on rough waters, making for a smoother ride. The 240 kWh battery can be recharged within 5 hours and has a total range of 50 nautical miles (58 miles) based on cruising speed. This is sufficient for typical day boaters, but you can expect significant advances in the years ahead.


The sleek exterior design of the Icon is matched by its luxurious interior. The spacious cabin offers ample room for up to 8 passengers/guests to relax and enjoy the stunning coastal views. An ample sunroof allows natural light to flood in, creating an open, airy atmosphere.

The plush seating and top-of-the-line entertainment system ensure that passengers are comfortable and entertained throughout their journey.


With advanced technology integrated into every aspect of the vessel, the Icon offers a genuinely futuristic experience. The hydrofoil system uses sensors and computers to adjust the foils' position based on water conditions, ensuring maximum efficiency.

Design and Technology Showcase

At its core, The Icon is an embodiment of innovative design. TYDE's revolutionary approach to foiling technology aligns perfectly with BMW's commitment to craftsmanship and precision engineering. The foils are tailor-made for performance and comfort, ensuring a smooth ride even in challenging sea conditions. The iconic "double T" shape of the foils isn't just for show — it's a result of extensive aerodynamic and hydrodynamic simulations, embodying the spirit of form meeting function.

The watercraft's interior is a symphony of luxury, with the same attention to detail and quality that BMW enthusiasts expect from the automotive realm. The marriage of technology and elegance is evident in the choice of materials, the flow of space, and the state-of-the-art equipment that promises a luxurious yet intuitive lifestyle on the seas. The expansive windows tell the story of a watercraft on a mission of discovery.

The opulent living area of the Icon, with its rotating chairs and flat table surfaces, leaves little to be desired for the modern voyager.

It is even a spectacle at night with an impressive LED lighting system.

Target Audience Appeal

The Icon presents an exclusive blend of opulence and performance for luxury yacht or shuttle enthusiasts. Its avant-garde design language and rarified foiling technology make it a collector's dream—something beyond the ordinary in a world where uniqueness is a sought-after commodity.

Tech innovators are drawn to The Icon for its groundbreaking work—the forays of a renowned automotive giant into a new realm that promises cross-industry insights and developments. The vessel's telemetric systems and onboard AI represent a tantalizing glimpse into the maritime technology of tomorrow.

Impact on the Industry

The arrival of the Icon heralds not just a singular event but the beginnings of a new trend in the luxury yacht and tech sectors. It carries the potential to redefine not only what luxury means in yachting but also how technology is integrated into maritime transport more widely.

The collaboration between a tech start-up and an automotive giant could pave the way for similar partnerships in oceanic travel technology. Sharing expertise is likely to expedite the creation of more sustainable and advanced crafts that cater to a growing demographic looking for unique experiences.

In challenging the norms of design and performance, The Icon propels the industry forward. It challenges established benchmarks, steering the narrative towards the future of luxury watercraft—a future that caters to foiling.


The unveiling of The Icon is not simply a moment in time; it's a benchmark of what's possible at the confluence of luxury and technology. Its debut captures the imagination of luxury yacht enthusiasts and tech lovers, promising a future where luxury and innovation are no longer mutually exclusive.

As we look ahead, the Icon's legacy will not just be in its stunning aesthetics or advanced technology. It will be in the conversations it sparks, the potential it unveils, and the waves it creates in an industry about to see a paradigm shift. The future is foiling, and with the Icon leading the charge, it promises to be thrilling.



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