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Welcome the Endurance Electric Pickup Truck to a Growing Market!

Updated: Sep 1, 2023

Lordstown Motors Throws The Endurance Electric Pickup Truck Into the Ring!



The electric pickup market is heating up, thanks to manufacturers like Ford, Rivian, and Tesla, leading the charge. But now, a new player in town is making waves with something different — Lordstown Motors and their Endurance electric pickup. You would be forgiven for not having heard of Lordstown Motors as it is still a relatively young company (est. 2018) specializing in electric vehicles (EVs) or, more specifically, innovative light-duty commercial fleet vehicles. The Endurance all-electric pickup truck is its first vehicle and is being launched in the Foxconn EV plant in Lordstown, Ohio.


What Sets the Endurance Apart? The Endurance is pretty well put together, and it is quite apparent the end user is the fleet customer due to its lack of advanced driver assistance features. You won't find adaptive cruise control, lane-keeping assist, and automatic emergency braking. Though well-equipped, you will not find the same bells and whistles on this ride, and the interior falls short of the Ford Lightings and Rivian offerings.




Still, the Endurance has four independent in-wheel hub motors, which allow for superior off-road capabilities compared to traditional pickups. From these four motors, the Endurance can produce 440hp and travel 0–60mph in a respectable 6.3 seconds. The vehicle also has a tight turning radius making it feel more elegant than any comparable vehicle within its class.


The Endurance has a range of 193 miles per charge, which means it falls at the bottom of the class for this type of vehicle, hence the focus on commercial fleets. It is equipped with DC Level II charging and can recharge from 20% to 80% within 45 minutes. The car weighs roughly 6,450 lbs and has a towing capacity of 8000 lbs. Indeed, if you have a heavy load, this will affect the mileage range.




The Endurance is designed with safety in mind, as its low center of gravity makes it more stable and less prone to rollover accidents than other pickups on the market.


Finally, the truck is built using lightweight materials like aluminum and steel, making it lighter than traditional pickups but still rugged enough to handle challenging job sites or off-road adventures. This combination of features makes Endurance stand out from its competitors and gives drivers a new way to experience an electric pickup truck. Initial estimates place the pricing on the Endurance around $65,000, and the plan is to produce 50 of these before the end of 2022. This number will increase to 450 units in the first half of 2023.





Conclusion: Lordstown Motors has created an electric pickup that pushes the boundaries of innovation while still being reliable enough for everyday fleet use. With its four independent motors for superior off-roading capabilities, enhanced safety features, and solid construction for increased durability — this is an electric pickup unlike any other on the market today! If you’re looking for something different than what Ford or Tesla has to offer, then you owe it yourself to check out what Lordstown Motors has in store with their new Endurance electric pickup!

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